The Video Marketing Course Strategy
So here’s last month’s most profitable page and what it is is a page for delivering a part of a video marketing course. So basically I’ve created a six part video marketing course and after someone has signed up to our list, say for example on this page, every three days they are sent an email that tells them that they can watch another part of a video marketing course that I created for them.
So this is part one of that course, this is part two, part three, part four and as you can see the progress bar, this progress bar progresses.
Page Elements That Drive Conversions
Let’s examine some of the elements of this page. The first element is the title. It tells where people are. The second element is this progress bar. Progress bars are really effective when dripping out email based marketing campaigns because want to finish them...
You’ve got a title for the lesson that they’re about to receive, you’ve got some sharing elements to share the content and to provide social proof... And then at the bottom here, there is a button where they can purchase LeadPlayer™. There’s also comments so people can see that there’s social proof around this and they can ask questions here that I can answer.
Why This Page Was So Profitable
The reason why this was the most valuable asset in our business last month was that more people bought because they were enrolled in this course... We created a controlled experience for delivering a valuable set of lessons...
In each video marketing lesson I showed people, (1), how do to something without LeadPlayer™ and then I showed them how to do the same thing with LeadPlayer™...
How to Customize the Template in LeadPages™
Now, not everyone likes customizing these pages and not everyone is technically inclined. So that’s why we created a software product called LeadPages™. Let me show you how you can customize this template using LeadPages™...
(Section continues with step-by-step instructions on how to edit logo, title, progress bar, video embed, call-to-action, and Facebook comments...)
Wrapping Up
Anyway, my name is Clay Collins, the raw HTML version of this page is available for download below. If you’re interested in LeadPages™, that’s also an option as well. I hope you’ve learned a lot. I hope you enjoy this material, I hope you enjoy this marketing lesson, I hope you enjoy the downloadable template and I’ll talk to you next week. Take care.